Baxter of California Firm Hold Clay Pomade for Men and Women

From the manufacturer, a range of styling products is available, including Clay Pomade, Cream Pomade, Hard Cream Pomade, Hard Water Pomade, Styling Paste, and Thickening Style Gel.

The Clay Pomade offers a defining hold with a matte finish, while the Cream Pomade provides a moisture-rich styling cream with a natural finish. The Hard Cream Pomade has a low-shine, firm-hold, and natural finish, and the Hard Water Pomade features a firm-hold styling formula with elastic fibers.

The Styling Paste is an easy-to-use, versatile liquid formula that delivers a semi-matte finish and high hold, suitable for all hair types. It adds thickness and strong hold. The Thickening Style Gel also provides ideas for all hair types, adding thickness and strong hold.

The key ingredients in these products include Kaolin Clay, Bentonite Clay, and ethically-sourced Beeswax in the Clay Pomade; Glycerin, ethically-sourced Beeswax, and Candelilla Wax in the Cream Pomade; Glycerin, ethically-sourced Beeswax, and Bamboo Extract in the Hard Cream Pomade; Glycerin and Mica in the Hard Water Pomade; Cactus Extract, Agave, and Ginseng in the Styling Paste; and Birch Juice, Ginger, and Vitamin B5 in the Thickening Style Gel.

The hold levels range from medium to high, with the Clay Pomade, Hard Cream Pomade, Hard Water Pomade, Styling Paste, and Thickening Style Gel all offering high hold. The finishes vary from matte/textured to natural, shine, and semi-matte.

The recommended hair types for these products include straight, thick, and short hair for the Clay Pomade; straight, wavy, curly, textured, coiled, and medium-long hair for the Cream Pomade; straight, thick, textured, coiled, and medium-long hair for the Hard Cream Pomade; and straight, thick, and short hair for the Hard Water Pomade, Styling Paste, and Thickening Style Gel.

The pro tips suggest using the Clay Effect Style Spray as a pre-styler for added grit, blow-drying for all-day hold or using on loose curls/coils for hold, starting small and building for the Styling Paste, and using a small amount of the Thickening Style Gel for no shine and added weight to the hair, as a perfect pre-styler for any pomade.

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